The Fresh Approach To
Talent Management

It’s time to disrupt the old world of traditional, transactional agents. We are DEFY – the relationship-driven partners that support the person, not just the player.
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Years of Experience
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Professional  Clients
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Sports Represented
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Revolutionary Vision

Changing
The Game

Changing
The Game

The needs of professional athletes have changed – and old-school agents have been left behind. With a unique approach to personal growth, DEFY challenges a tired industry and gives talent a new way to manage their multi-lifecycle careers. 

Unlike those out-dated reps, we’re a dynamic, ambitious and diverse team that’s comfortable connecting with a wide range of people – from young athletes and their families through to elite players and corporate executives.

Lifecycle
Thinking™

Supporting Athletes Beyond Their Playing Career

Elite athletes should be squeezing every last drop of potential out of their playing career – but ensuring long-term stability once it’s over is just as important.

LifecycleThinking™ is our unique, disruptive philosophy designed to deliver smart, sustainable success for our clients. By focusing on life during and after elite performance, it allows our talent portfolio to thrive long after their career has ended.

DEFY By Name,
DEFY By Nature

Our Key Principles

DESIRE

Your willingness to work is paramount and at the foundation of any successful career. We support you to unlock your true potential.

EDUCATION

Your growth comes from knowledge and learning. We act as your personal guides, mentoring and advising you on your journey.

Family

You become a part of our family, and us a part of yours. Creating close, meaningful relationships breed trust and loyalty for a lifetime.

YOU

Your success, not ours, is the number one priority. You are the focus - and we do everything to put your needs at the forefront.

We Nurture Talent In
The Most Effective Way

Forget everything you know about representation.

DEFY does things differently by focusing on 24/7/365 mentorship. Whether you’re a young player bursting onto the scene or a senior pro future-proofing your finances – we understand your priorities and know what makes you tick. We actually get to know you and build a strong personal relationship that goes beyond the ‘checkbox’ agents (at last!)

Is DEFY
Right For You?

We’re selective on who we work with and seek out talent who are looking for  smarter ways to grow as a person and unlock elite performance. 

Our mission is to have a genuine impact on our clients – professionally and personally – while changing the trajectory of this industry in the process. If you’re satisfied with standing still, stuck in the past and settling for second best – DEFY isn’t the right fit.

WHY CHOOSE US?

A Message From Our Founders.

DEFY is about you, not us – but we want to show how we’re perfectly placed to deliver a superior service to athletes – and brands – across the UK.

More than anything, we recognise that the old world of talent management is no longer sustainable. Transactional agents, who don’t give thought to the long-term future of their clients, have no place in modern sport. 

We say it’s time for change.

We’re here to disrupt the outdated agency model and create something special for our talent. How? By leveraging experience in elite-level sporting recruitment and private banking and wealth management (not to mention a pretty solid understanding of what young athletes actually care about these days!)

The concept of family is a core principle of ours and we aim to build relationships that go beyond a contract and last long into life after sport. We want to be involved in your personal interests – as well as your professional development!

We are DEFY. Talent Growth. Not Talent Management.

Meet the team

Harry Croft | Co-Founder & CEO

Harry spent most of his professional career at Derby County, where he was Head of First-Team Technical Scouting and Head of Emerging Talent for almost 10 years. What does that mean? Well, it means he’s got huge knowledge of football recruitment - as well as the pathway for young athletes across multiple sports.

With Board-level experience, Harry’s built up an impressive network of global contacts. It gives him (and DEFY!) the perfect opportunity to help clients demonstrate and develop their skill set in the right environment. So, whether it’s providing industry insight or fostering talent, Harry’s got things covered.

Most Played On Spotify

M Huncho

Favourite TV Series/Podcast

Succession

Go-To Takeaway Order

Domino’s Hot & Spicy

Best Sporting Moment

Leeds v Derby Playoff Semi-Final 2019 at Elland Road

Declan Blackwood | Co-Founder & COO

Nowadays, the needs of professional athletes have changed - and players need different kinds of support on and off the field. That’s where Declan comes in! Dec worked in the Sports & Entertainment sector at Coutts Bank for 4 years and is the perfect fit to help our clients with financial management and planning. 

His deep expertise in finance, wealth management and business advisory easily translates into the world of sport and entertainment. So, it’s Dec’s job to help our talent stay in control of their finances. Why? So they can ensure a stable future and feel confident about achieving success during and after their careers.

Most Played On Spotify

Potter Payper

Favourite TV Series/Podcast

Last Chance U

Go-To Takeaway Order

GDK

Best Sporting Moment

Tiger Woods return win at Masters 2019

Andrew Siribour | Talent Growth Manager
Harley Kozluk | Talent Analyst
Ruby Coutts | Marketing Manager

Harness The Potential
of Exceptional Talent

Contact us

Together, we can help athletes get the most out of what they do now, as well as all the possible futures that lie ahead. Contact us to take the first step on your journey.

Andrew Siribour | Talent Growth Manager

Andrew is a former footballer who’s seen it all when it comes to managing a career in sport - and his experience is ideal for developing our talent in all areas of their lives. Andrew’s focus is on creating clear lines of communication and meaningful relationships with athletes and their loved ones. We call it the family-first mentality!

Most Played On Spotify

Nipsey Hussle

Favourite TV Series/Podcast

Club Shay Shay Podcast

Go-To Takeaway Order

Chinese

Best Sporting Moment

Liverpool winning The Premier League

Harley Kozluk | Talent Analyst

For DEFY and our athletes to thrive, we need to have a solid understanding of their performance and potential. Harley’s role is to track the statistics of our signed athletes as well as identify emerging talent through analytics tools. He has a great understanding of all sports and seriously loves data (even more than he loves golf!)

Most Played On Spotify

Coldplay

Favourite TV Series/Podcast

Golf Life

Go-To Takeaway Order

Domino’s Margherita

Best Sporting Moment

Playing in the FA Cup against Notts County at Meadow Lane

Ruby Coutts | Marketing Manager

We want to engage with as many athletes and families as possible - so Ruby’s role is to develop the DEFY brand through creative content. With a background in sport, marketing and athlete consulting (not to mention speaking fluent Portuguese and advanced Spanish!) she’s a great fit. Keep your eyes on our socials to see her work.

Most Played On Spotify

Khalid

Favourite TV Series/Podcast

High Performance

Go-To Takeaway Order

Indian

Best Sporting Moment

Portugal winning Euro 2016