Avani’s Story
At just 18 years old, Avani has already rewritten the history books for Indian golf.
Dubai Pro Golfer Josh Grenville-Wood Joins DEFY as He Eyes a DP World Tour Comeback
Dubai-based professional golfer Josh Grenville-Wood is stepping into a transformative new chapter
Faith and football
I’ve long believed faith and football to be inherently connected. Football, like religion, has its rituals. Being a fan is often an act of faith- supporting a team because of a deeply held conviction or celebrating a goal thanks to an inexplicable moment of magic.
The National League Cup: A Pathway for U21 Development or a Bridge Too Far?
The latest instalment of FourFourTwo’s football agency column sees Harry Croft from DEFY analyse the pros and cons of U21 teams playing seasoned pros
The Rising Commercial Value of Female Footballers, and the Continuing Disparities
The latest instalment of FourFourTwo’s football agency column sees Harry Croft from DEFY look at the earnings gap between the women’s and men’s game, despite female footballers never having been more marketable
Limited time and high stakes: Why the January transfer window is CHAOS for clubs, agents, and players
In the latest instalment of our football agency column, Harry Croft from DEFY addresses the chaos of the January transfer window
Analysing the power of partnerships between athletes and brands, where collaborations can go beyond the game itself
In the latest instalment of our football agency column, Harry Croft from DEFY addresses the power of the brand among professional footballers
Winning vs Development: Is U-21 football fit for purpose in the modern game?
In the first instalment of a brand new football agency column, Harry Croft from DEFY addresses the elephant in the room when it comes to U-21 football
What is Rule 40?
In the world of sports marketing, few regulations have sparked as much debate as Rule 40 of the Olympic Charter. This rule, often labelled as controversial, prohibits athletes competing in the Olympic Games from allowing their names, images, or sporting performances to be used in advertisements during a designated ‘blackout period’ without the explicit permission of the International Olympic Committee (IOC).
Empowering conversations on mental health: insights from our athletes
Aaron Loupalo-Bi: I do a lot of self talk to keep myself motivated and confident when going into matches despite the high expectations