It’s time to shake things up.

DEFY is a new era for talent growth. We support the person, not just the player – combining top representation with peak performance and positive publicity.

DEFY is a new era for talent growth. We support the person, not just the player – combining top representation with peak performance and positive publicity.

Our purpose

To challenge a tired, transactional industry and give talent new-and-improved ways to manage their multi-lifecycle careers and drive personal and professional growth.

Our purpose

To challenge a tired, transactional industry and give talent new-and-improved ways to manage their multi-lifecycle careers and drive personal and professional growth.

Our mission

To give athletes and brands access to a dynamic, diverse team that’s comfortable connecting and collaborating with key players in sport, media and culture.

Our mission

To give athletes and brands access to a dynamic, diverse team that’s comfortable connecting and collaborating with key players in sport, media and culture.

Our Lifecycle -Thinking Philosophy

Unique. Disruptive. Sustainable.

Unique. Disruptive. Sustainable.

This revolutionary model covers our three pillars of talent growth – representation, performance and exposure – to give athletes access to expert advisors, trainers and partners so they can get the most out of their professional and personal lives.

This revolutionary model covers our three pillars of talent growth – representation, performance and exposure – to give athletes access to expert advisors, trainers and partners so they can get the most out of their professional and personal lives.

Year-Round Partnership

Go beyond traditional representation and get access to relationship-driven partners who are with you 365 days a year (not just at contract time!)

Brand Partnerships

Unlock new, exciting collaboration opportunities as we connect you with relevant brands for partnerships that fit your personality and aspirations.

Life After Sport

Find your future off the pitch after your playing days are over and allow our team to help you discover new opportunities in media, coaching and more.

Mental Wellbeing

Build a healthy, winning mentality and feel in control of your mindset through our partnerships with top psychologists and mental wellness coaches.

Performance Analysis

Dive deeper into your performance and deliver more on the field with a team of qualified analysts to record, review and report on your matches.

Strength & Conditioning

Squeeze every last drop out of your on-field performance as we connect you with some of the world’s leading conditioning coaches and nutritionists.

Career Mapping

Create a comprehensive action plan unique to your sport and situation with a team of people who’ve built long-term careers for athletes across the globe.

Content Creation

Boost your brand, supercharge your social media presence and unlock new PR opportunities with killer video and creative content from our team.

Contract Negotiation

Get the most out of your playing career by trusting our team to negotiate lucrative contracts that give you the best chance of long-term success.

Legal Support

Get professional, high-quality legal support for any situation - whether it’s contract negotiations, property management or personal requirements.

Personal Assistance

Get whatever you need, whenever you need it, with our team available around the clock to offer a wide range of concierge services.

Wealth Management

Secure your financial future long after your playing career has ended with guidance from our investment, private banking and wealth management experts.

Brand Partnerships

Unlock new, exciting collaboration opportunities as we connect you with relevant brands for partnerships that fit your personality and aspirations.

Mental Wellbeing

Build a healthy, winning mentality and feel in control of your mindset through our partnerships with top psychologists and mental wellness coaches.

Strength & Conditioning

Boost your brand, supercharge your social media presence and unlock new PR opportunities with killer video and creative content from our team.

Content Creation

Squeeze every last drop out of your on-field performance as we connect you with some of the world’s leading conditioning coaches and nutritionists.

Legal Support

Get professional, high-quality legal support for any situation - whether it’s contract negotiations, property management or personal requirements.

Wealth Management

Secure your financial future long after your playing career has ended with guidance from our investment, private banking and wealth management experts.

Personal Assistance

Get whatever you need, whenever you need it, with our team available around the clock to offer a wide range of concierge services.

Contract Negotiation

Get the most out of your playing career by trusting our team to negotiate lucrative contracts that give you the best chance of long-term success.

Career Mapping

Create a comprehensive action plan unique to your sport and situation with a team of people who’ve built long-term careers for athletes across the globe.

Performance Analysis

Dive deeper into your performance and deliver more on the field with a team of qualified analysts to record, review and report on your matches.

Life After Sport

Find your future off the pitch after your playing days are over and allow our team to help you discover new opportunities in media, coaching and more.

Year-Round Partnership

Go beyond traditional representation and get access to relationship-driven partners who are with you 365 days a year (not just at contract time!)

Our values

Desire.

Drive athletes to improve performance through a winning mentality.

Desire.

Drive athletes to improve performance through a winning mentality.

Education.

Allow athletes to grow as a person through knowledge and learning.

Education.

Allow athletes to grow as a person through knowledge and learning.

Family.

Bring athletes into our close-knit team and act as relationship-driven partners.

Family.

Bring athletes into our close-knit team and act as relationship-driven partners.

YOU.

Deliver a bespoke service that meets the individual needs of every athlete.

YOU.

Deliver a bespoke service that meets the individual needs of every athlete.

Why choose DEFY?

DIFFERENT

More than traditional representation - connecting sport, media and culture to drive growth for athletes and brands

DIFFERENT

More than traditional representation - connecting sport, media and culture to drive growth for athletes and brands

DIVERSE

Committed, young and relatable team who understands multiple viewpoints and what’s important to our talent

DIVERSE

Committed, young and relatable team who understands multiple viewpoints and what’s important to our talent

DISRUPTIVE

Guiding talent on and off the field, creating relevant, quality content to make serious waves in your space

DISRUPTIVE

Guiding talent on and off the field, creating relevant, quality content to make serious waves in your space

DEDICATED

Experienced in negotiation, wealth management and brand building - trust us with every aspect of your success

DEDICATED

Experienced in negotiation, wealth management and brand building - trust us with every aspect of your success