Get guidance from some of the brightest minds in the sports industry with detailed thought leadership pieces, bite-sized articles and quick Q&As. Have a read of our insights right here 👇
Get guidance from some of the brightest minds in the sports industry with detailed thought leadership pieces, bite-sized articles and quick Q&As. Have a read of our insights right here 👇
At just 18 years old, Avani has already rewritten the history books for Indian golf.
Dubai-based professional golfer Josh Grenville-Wood is stepping into a transformative new chapter
I’ve long believed faith and football to be inherently connected. Football, like religion, has its rituals. Being a fan is often an act of faith- supporting a team because of a deeply held conviction or celebrating a goal thanks to an inexplicable moment of magic.
The latest instalment of FourFourTwo’s football agency column sees Harry Croft from DEFY analyse the pros and cons of U21 teams playing seasoned pros
The latest instalment of FourFourTwo’s football agency column sees Harry Croft from DEFY look at the earnings gap between the women's and men's game, despite female footballers never having been more marketable
In the latest instalment of our football agency column, Harry Croft from DEFY addresses the chaos of the January transfer window
In the latest instalment of our football agency column, Harry Croft from DEFY addresses the power of the brand among professional footballers
In the first instalment of a brand new football agency column, Harry Croft from DEFY addresses the elephant in the room when it comes to U-21 football
In the world of sports marketing, few regulations have sparked as much debate as Rule 40 of the Olympic Charter. This rule, often labelled as controversial, prohibits athletes competing in the Olympic Games from allowing their names, images, or sporting performances to be used in advertisements during a designated 'blackout period' without the explicit permission of the International Olympic Committee (IOC).
Aaron Loupalo-Bi: I do a lot of self talk to keep myself motivated and confident when going into matches despite the high expectations
We sat down with our Sports Psychologist, Joshua McClaren, to share our take on the importance of Mental Wellbeing in sports.
We sat down with our S&C Coach, Shane, to discuss the most important elements of physical conditioning for golfers
With the Ladies European Tour now underway, I'm excited to share some analysis work I did for one of our DEFY female golfers at the end of last season.
The opening round of Euro 2024 in Germany has been nothing short of spectacular, with standout performances, historic milestones, and thrilling matches. Here's a recap of the key moments:
Let’s get this out of the way. England are FAVOURITES to win the Euros this summer. Yep, drink it in. That means we can’t be accused of tempting fate or counting our chickens when we wax lyrical about all the talent we’ve got on that plane to Germany.
Nike has got some serious exposure at Euro 2024, supplying the kits for some of the tournament’s top prospects - and if the favourites perform as expected, you’ll see the swoosh on England, France, Netherlands and Portugal shirts deep into the competition.
Sport and venture capital have never been more aligned. In the dynamic realm of venture capital, investors are out to identify and uncover the next gem – and I believe clear parallels can be drawn to the world of elite sport.
It’s easy to judge a footballer, isn’t it? We like to think we know who they are, how they act, what makes them tick. But the path to the top is fraught with uneven terrain, challenges and obstacles. Overcoming is too often dependent on the lottery of birth – and there is an explanation.